United Healthcare.

United Healthcare.

United Healthcare Corporation is a leader in the industry of health benefits and services. It serves about two million enrollees for various health plans. It does this through approximately 20 health maintenance organizations that are usually locally based. It also serves about 20 million people in the 50 states via services on managed-care specialty. The multiple of services offered by the corporation included pharmaceutical cost management services, employee assistance services, healthcare information systems, administrative services and Medicare and managed care programs for the elderly(Blewett et al., 2017). Others include managed substance abuse and mental health services, healthcare evaluation services, preferred physician organizations and workers compensation and casualty services.

Over the past years, the focus of the group has been on quality coverage of health services to their clients. This emphasis has placed them ahead of its competitors and even pushes them for more adjustment to continue delivering to the citizens in various countries.  This article provides strategic plans by the United Healthcare Corporation on their readiness to serve citizens, network growth, resource management as well as the cultural issues that surround its operations.

The readiness of United Healthcare organization in meeting the needs of citizens.

As the organization work towards achieving quality to the citizen, it has opted for modernization of healthcare. Through this plan, the leadership of the cooperation has been working with the Center for Health Reform and Modernization with the aim of getting a healthcare system that is simpler, modern and high performing. This plan translates to the readiness of the organization in serving the citizens since the efforts will lead to high-quality healthcare that is accessible and affordable to all. The corporation further plans to advance the sustainable coverage solutions, incentivizing innovative solutions as well as reducing the costs and complexity challenges that the consumers are experiencing in the current service provision (Blewett et al., 2017). The American people will benefit from these plans as the care is being revolutionized to be patient-centered so that it can keep up with the trends and at the same time meet their needs. Its preparedness in service delivery is evident from their motto of helping people live healthier lives and helping in the making of the healthcare system to work better for everyone.

Network growth.

Despite being the largest insurer in America and also serving various countries, the United Healthcare Corporation is not that famous or even garner significant attention as one might think. This status can be attributed to the fact that insurance and other health services are continually changing and branding may not be easy. With its considerable market holding, the company attracts the investors and other interested parties that will see it growing to reach new customers while retaining the old ones as well.

To increase its consumption, the organization has placed various plans that will lead to increment in its service coverage and usage. These include plans such as going beyond the USA and its territories and entering the international markets and coming up with the private exchanges (Benhiba, Loutfi, and  Idrissi, 2017). It also focuses on the application of technology that will not only appeal to the customers but reach far end customers via the online links and converting the providers to reimbursement contracts that are value-based.  With these strategies in place, the group opts to reach more service users than before to continue enjoying the broad market base.

Resource management.

The focus of United Healthcare is on the patient health and safety which forms an integral part of quality healthcare. Being one of the stakeholders of health, the organization assists its human resource team in achieving this essential goal. It provides the physicians and other healthcare professionals with tools and information that would help them in delivering the needed care. The categories of the resources include members’ resources, medical records tools and templates and health literacy tools that are usually available to users for guidance on healthcare.

The group believes in the empowering of its workers to do their best which will ensure quality service provision. The organization plans to invest in the frontline medical staff. This plan aims at reducing the workload among the employees to enable them to work to their potential while providing services (Flynn et al., 2018).

Patient satisfaction.

In meeting the satisfactory level of the customers, the organization plans to expand the consumer choices. This move will see many services being offered in one setting to allow the customers to choose from the variety depending on their preferences. This service provision that meets the individual needs and preferences will lead to their satisfaction. The organization also plans to strengthen the relationship between the customers and the providers. This will take the form of enhancing the communication between the two parties on top of the compliment and complain channel. This will improve satisfaction and loyalty of the customers to the organization.

Comparison n of United Healthcare organization and Singapore Airlines.

The two companies are shining in their areas of service delivery that translates to their customer loyalty and enjoyment of the vast market base. United Healthcare in 2015 emerged the top in the company ranking in the list of “Worlds Most admirable Companies.”  This is similar to the Singapore airlines which is a global leader in the services industry. These positions give them the competitive advantage over their competitors.

Both United Healthcare and Singapore airlines have standard interventions towards reaching their new market. This encompasses the entry of the new customers. For the airline, the in-flight crew forms the critical area to impart the display of its services to customers to lure more and even retain the old ones (Wirtz andHeracleous, 2016). For the United healthcare, the frontline medical staff forms the basis of selling their brand hence the plan to increase their number.

Cultural issues surrounding the suggested practices.

The determination and plan of applying technology that would modernize the system reflect the surrounding that the organization operates in. With the health informatics and need for quality and safe care, informatics has been embraced in the healthcare system. Modernization of the system to improve quality of care by United Healthcare indicates the market that the company serves. Worldwide, technology has traversed all the corners. Any service provider aiming to reach these populations ought to get them online hence the modernization of care. At the same time, upgrading comes with a universal aspect that can attract people of various cultures since the company serves customers of multiple origins.


The employment of technology and modernization of the healthcare reflects the current trends the health system is undergoing that have pushed its stakeholders to embrace. The plans put in place by the United Healthcare gives an overview of the structure and design of the corporation that enables it to run efficiently. The strategic plans display the utilization of various innovations that would allow them to continue holding the market as they target the new users of their services.




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