Strategic Planning (Communication Plan)

Strategic Planning (Communication Plan)

Of utmost significance to any organizational strategic planning interventions, is a communication plan. That is for sure given that it will ensure that all the key stakeholders are aware of the action plan and have the commitment towards institutionalizing the same in the workplace (Carstens, Richardson, & Smith, 2013). As such, this is an important entity when making a strategic plan. In essence, this paper focuses on constructing a communication plan that will demonstrate how the pioneers of the new strategic plan (electronic communication strategy) intend to pass valuable information to its key stakeholders in Harborview Medical Center. By so doing, a new understanding of the need for a communication plan is inevitable.

Communication Strategies and Rationale

Primarily, various communication strategies are central to the relaying of information to key stakeholders targeted by this plan and are worth noting. A case in point is the use of an audiovisual presentation, which will be essential for the transmission of discharge algorithm information to the IT Design Committee (ITDC) and Transformation of Care Committee (TOCC). Other communication strategies include verbal and written channels of communication. The rationale for choosing these communication strategies is the nature of this information, which requires certain communication strategy to enhance understanding of the relayed information. For example, information on discharge algorithm is better understood with an audiovisual presentation than the use of any other communication strategy (Manfredi, 2013).

Concerning the utilization of both formal and informal communication channels, the plan proposes to use both modes depending on the suitability of the situation. For instance, the informal communication channels such as face-to-face communication are applicable when the program pioneers meet with the various stakeholders along the organization’s corridors and elevators. On the other hand, formal forms of communication such as presentations will come in handy when relaying information to panels of key stakeholders such as the ITDC and TOCC (Manfredi, 2013).

Alignment of Communication Plan with the Strategic Goal

Precisely, the communication plan is consistent with what the strategic goal seeks to accomplish. That is for sure because the communication plan intends to standardize the flow of information to the various stakeholders so that the realization of the strategic decisions and issues is in a timely fashion. Such an achievement will ensure that the attainment of important milestones is per the set time (Manfredi, 2013). By so doing, the communication plan emphasizes the strategic goal’s ambition of reducing discharge delay within the unit by improving the flow of information.

Leadership and Managerial Skills for Implementation of the Communication Plan

Of great importance to the implementation of the communication plan are particular leadership and managerial skills that are worth mention. Befitting examples of such skills include strong interpersonal and communication skills. According to Oakland, (2016) interpersonal skills enable leaders and managers to have an easy time when interacting with subordinates. On the contrary, the good communication skills are necessary for relaying of the appropriate information to the various stakeholders of an organization. With such illustrations, it is beyond doubt that leadership and managerial skills are essential in the implementation of the formulated communication plan.


Concisely, this paper aimed at presenting a communication plan of a new strategic plan intended for Harborview Medical Center. Largely, the discussion has achieved this objective. An implication drawn from the discussion is the invaluable role that a communication plan plays in strategic planning. That is for sure because it inspires a commitment among the members of an organization towards institutionalizing an action plan through the emphasis on the importance of the new strategic plan. As such, going into the future, organizations must buy the idea of having a communication plan in place if their strategic planning is to become successful.


Carstens, D. S., Richardson, G. L., & Smith, R. B. (2013). Project management tools and techniques: A practical guide. Boca Raton, Fla. [u.a.: CRC Press.

Manfredi, S. M. (2013). The design, implementation and evaluation of a technology solution to improve discharge planning communication in a complex patient population.

Oakland, J. S., (2016). Total Organizational Excellence. Place of publication not identified: Routledge.



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