What is obesity?
Obesity is a global epidemic with a significant health threat to the human health population attributed to the development of most chronic diseases. Its prevalence is increasingly being noted in children, adolescents, and adults. Demographic, geographical, sociocultural, economic, and behavioral factors contribute to obesity (Zhang et al., 2014). Effective programs and activities are needed to prevent harmful weight increase across groups while working with limited resources. Working on the Weight Loss Unit and witnessing my grandmother’s heart attack reinforced the importance of taking steps to prevent obesity.
There are inadequate resources to implement strategies and programs targeting the entire population. It’s critical to identify the population categories for which local activity should be prioritized. The most substantial improvements can be made in behavior change and health outcomes (Zhang et al., 2014). Balanced dietary and exercise programs are an essential component in managing obesity. Therefore, I selected a target audience to educate them on Healthy Cooking and exercise. A target group is a group of people who share similar traits and focus on health promotion or disease prevention programs.
Identifying the community where the audience is located is paramount. A community is defined as individuals who share common interests and reside in a particular area. The locality of the audiences influences their accessibility to participate in health promotion. Target audiences are from Wilson, North Carolina city which allowed the effective use of resources. A community influences health by affecting individuals’ environment, lifestyle, and behaviors. Educating the community on the various significance of physical exercises such as running, walking, and cycling with their effectiveness in weight loss reduction eventual prevention of obesity is important (Zhang et al., 2014). Promotion of health is enhanced when the community appreciates that they are in charge of their health.
Defining the target audience’s characteristics is the first step in selecting them. It allows the selection of appropriate target audiences, considering the feasibility and cost constraints. The characteristics of my audience involved all patients having weight loss issues who have ever visited my workstation. Willingness and readiness to participate by implementing the interventions learned are factors considered (Nichols & Swinburn, 2010). Health education is not considered useful or will not yield any results on the health outcomes if the participants are not willing to engage in preventive interventions.
Assessing the risk of the target audience is necessary. Females and males are considered due to the prevalence of obesity across both genders. Risk can be classified as high, medium, or low. High-risk overweight individuals engage in a sedentary lifestyle and have first-degree relatives with obesity because they are genetically predisposed (Nichols & Swinburn, 2010). This allows the selection of individuals who, when selected, will yield a greater impact on the reduction of the disease burden. They also included individuals of 25-85 years of age (demographic factor) because obesity affects all age groups, enhancing equity in the inclusion of the audiences.
The selection of target audiences to prevent obesity should be based on systematic and evidence-based approaches to allow its prevention using limited resources available. Educating the audiences on healthy cooking enables diet programs that promote the reduction and maintenance of optimal weight. Regular physical exercises tailored to meet individual needs promote a healthy lifestyle. All these strategies aim to reduce the effects of obesity and prevent its development, hence limiting the occurrence of chronic conditions and promoting quality of life.
Nichols, M. S., & Swinburn, B. A. (2010). Selection of priority groups for obesity prevention: current approaches and development of an evidence‐informed framework. Obesity Reviews, 11(10), 731-739.
Zhang, Y., Liu, J., Yao, J., Ji, G., Qian, L., Wang, J., … & Liu, Y. (2014). Obesity: pathophysiology and intervention. Nutrients, 6(11), 5153-5183.
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